Del Monte

Submitted by: Reyciel A. Ongoco BSBA-III Submitted to: Mrs. Violeta Mena * Del monte - family History 1909 Del three-card monte shield makes its prime(prenominal) way on a can label. 1920 California packing bodily Corporation (CalPak) establishes stringent quality specifications for its premium brand, Del three-card monte. Early ads attain customers Not a label, but a guarantee. 1929 With prices plummeting and overflowing warehouses, CalPak is bear on to tighten its belt. Always a premium quality product, Del three-card monte advertising takes advantage of the many low-cost brands on the food market store and decoctes on the value of dependable quality. 1942 A mulish focus on quality helps lift CalPak out of a crunch. 1955 Del three-card monte Pineapple Grapefruit drink is introduced.  Del four-card monte brood Tomatoes a new product inspired by the formula of an employees get becomes an instant classic. 1967 Long known for its favorite brand, CalPak changes its distinguish to Del Monte Corporation. 1968 Del Monte Corporation acquires West Indies equatorial harvest-festival Company of Coral Gables, FL. 1973 Del Monte Corporation becomes first major(ip) provender processor in the United States to include livelihood labels on its products.

1979 Del Monte Corporation shareholders agree to a fusion with R. J. Reynolds Industries. 1989 Del Monte Corporation divides into two separate entities; Del Monte tropic Fruit and Del Monte Foods. 1993 A new owner of Del Monte Tropical Fruit changes name to lively Del Monte Produce. 1996 Fresh Del Monte Produce acquired by ! IAT Group. * Introduced the first new ananas descriptor in more than 15 years, the Del Monte deluxe® special(a) Sweet pineapple. * Began expansion of melon program. * Further diversified dissemination capabilities by adding new distribution centers in key markets, adding supernumerary value-added services to customers.  1997 Fresh Del Monte Produce Inc. goes public on the NYSE...If you want to get a full essay, order it on our website: OrderEssay.net

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