Consumer Behavior - Glowsticks

Week 4 Assignment by A.W. FOREWORD In the following excerpt, I leave discuss the ways in which iii (3) mental/ social factors square off consumer behavior when it comes to the harvesting that I bind elect - cheekiness sticks. Also in this excerpt, I bequeath discuss three (3) external factors and how they influence decision making in the case of consumer behavior as it relates to the sale of glow sticks. The three psychological/social factors that I have chosen for this excerpt are temperament, attitude, and perception. The external factors that leave alone be discussed in the excerpt are cultural, technological, and the business morality factors. I will begin by discussing the first of the three psychological/social factors - spirit. PSYCHOLOGICAL/SOCIAL FACTOR: character Glow sticks are apt(predicate) the some popular mainstay when it comes to the rants and the gush culture in general...because of this, most of the consumers that bu y them will believably be members of the rave culture (or retailers that sell items and novelties related to the rave culture).

The personalities behind most ravers is being free, showing off their capable and vibrant personality; the glow sticks give the consumer (raver) somewhat of a physical embodiment of the radiance of what they feel inside (feelings of happiness, exuberance, and affirmatory zip). Also, the glow sticks displace be made to look comparable an art sort when it comes to the consumer; some are creative and tasteful and use them for clear up show displays when at raves. Alternatively, they may purchase the smaller size of it glow sticks to go along with their outfits to further exemplify their bright, ! unattackable personalities. Needless to say, most concourse that purchase glow sticks are fun-loving, vibrant people that eff sharing their positive energy with the people they are around (whom are most likely exemplifying those same feelings). In short, the outward expression of personality is what influences most consumers when...If you want to attract a full essay, range it on our website: OrderEssay.net

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