National Identity and the Consumer

National identity operator is a group or an individuals incarnate characteristics by which they ar known and recognise themselves with respect to the earth they follow in or have different ties with. more than specific whollyy, belles-lettres often refers to patriotism and patriotism attitudes. Patriotism cigaret be defined as ones love of his country (Berns, 1997). Nationalism, on the other hand, is the exalting of ones country and its culture above all others. The engagement between the two terms can be wondrous by an individual who is very patriotic (loves ones country) just possesses weaker caseism (does not glorify his country above other countries). Current belles-lettres has accounted for countries where citizens are presented with two different field of study identities, for their state and for their nation. For these countries, lit has proposed that there exists a continuum representing a citizens national identity spot (Billiet et al, 2003). On one break off of this continuum are citizens who exclusively when site with their national entity (eg. Australia) and on the other end are citizens who exclusively identify with their subnational entity (eg. Queensland). The continuum representing Australians is illustrated below in identification number 1. Identification with Australia (nation)         | ------------------------------------------------------------|         Identification with Queensland (subnation) Figure 1: The national identity continuum.

Those who identify with both national entities, Australia and Queensland, are set someplace in the middle of the continuum. These citizens can be described as h aving a multiple national identity. Billiet ! et al (2003), in a study of Belgium, found that the continuum not only measured stress of national identity, but also warmth of national identity. Citizens located on either extremes of the continuum had high patriotism for their nation or subnation, whereas citizens in the middle had weak denomination with both, their nation and subnation. The investigate further found that the patriots tended to hold more... If you call for to get a full essay, order it on our website: OrderEssay.net

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