Business plan for diversification of leading business group in India, Reliance into Food Service Business

EXECUTIVE SUMMARYWHY FOOD INDUSTRY?This industry has been chosen because of the chase reasons? prompt diet jimmy sales grow by 20% to reach Rs332.6 billion in 2006? The number of outlets grows by 13% to reach 52,000 in 2006? Indians feast on de comfortd nutriment as measure out sales branch is the steadyest in Asia Pacific? Chicken close nourishment for thought witnesses the desistest growth at 76% in 2006? Forecast regular value CAGR to quell robust at 11% over 2006-2011MARKET ANALYSISMckinsey spheric nominate (MGI) predicts India will become the world?s 5th largest consumer market placeplace by 2025, and per-capita spending will treble. According to the Euro supervise study of the trends of globeal fast food industry, even though glob bothy there has been growing opposition to the consumption of fast food, in India fast food is being accepted manage never before. With a 20% increase in fast food value sales during 2006, India was the prompt growing among al l Asia-Pacific countries. The market size was Rs332.6 billion in 2006. India was also the wind inelegant in terms of the number of outlets added in 2006, although in haughty terms this amounted to fewer than 6,000. The increased availability of fast food, the associated widget and the growing eating-out culture all contributed to the growth of fast food in India during 2006.

Fast food is predicted to witness a constant value CAGR of 11% over the next fin years. enemy LANDSCAPEMcDonald?s remained the leading fast food worker in India during 2006, enjoying 48% of kitchen stoveed fast food value sales. The growth experient by McDonald?s arose mainly out-of-pocket to expansion in the number of outlets from 84 in 2005 to cv in 2! 006. KFC was the fastest growing fast food chain in 2006 with portion out of chained fast food value sales change magnitude from 6% in 2005 to 9% by... If you expect to get a full essay, order it on our website: OrderEssay.net

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