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Running Head : The analysis of Volvo merchandising PlanThe Analysis of Volvo trade Plan[Author][Class or Subject]Title : The Analysis of Volvo Cars food market placeing PlanStrengthsVolvo Cars have a report of being safe . The accepted marketing strategy builds on this as shown in the Volvo SUV wherein a young girl is buckled vanquish in a rail gondola seat at the fix by her dad and followed by the banner question of Who would you thump through a Volvo to appeals to either families irregard itsy-bitsy of income wall brackets .[1]The company s dictum Volvo for sustenance has been accepted by the railcar buying usual because of the turn out pure t wiz and reliability of Volvo cars over the geezerhood [1]Longevity . Volvo owners have period and again boasted of having several trillion bulky horse clubs [4] and [5] . This one thousand million dollar bill clubs refer to cars with engines that have hasten up to a million miles with minor problemsWeaknessesVolvo s affiliation with the track Company . The late(a) compact of Volvo with crosswalk hurt the Volvo s constitution as a unfaltering fomite of choice . Consumers are apprised of Ford s recent troubles and thither were a lot of market rec solelys of Ford vehicles , the or so recent of which was the starter pass on of pick-up trucks which caused some trucks to start a fire .[1] and [3]Volvo owners have accustomed a nickname for their cars (Brick ) referring two to the solid construction to the car , and also to the styling of the car . For some(prenominal) years the styling was very boxy - this goes against the market trend of having sleek and slippy , and compact styling . Two websites give to Volvo owners which indicated these comments are hypertext transfer protocol /brickboard .com , and http /www .swedishbricks .netWith each brand name of car constantly comes a striving of lemons . With Volvo there were sober electrical problems with the 2000 serial of cars .

[3] and [4] . These complaints from owners of 2000 Volvo serial can be engraft at discordant websites from hayseed to MSNVolvo may appeal to all car buyers from all market brackets of A to D barely the cost of soundting one can only be afforded by the AB bracket .[1]OpportunitiesVolvo s marketing plan is constantly hinged on its reputation as a practiced car guider . condescension the glitches in the early 2000 serial , Volvo has unplowed its loyal invitee introduction in the AB marketVolvo demonstrable a line of specious economy cars in the S-40 series It has up to 28 mpg . And is considered low-cost at a little over 20 ,000 for 2005 and 2006 series and can also be acquired used with less than coulomb ,000 miles driven at 9 ,000 . This is Volvo s response to the increment exoteric clamor for economy cars because of keep rise in splatter pricesThreatsPrices of blow out continue to make the public change from luxuriousness and sport vehicles to more sparing cars that fetch good gas mileage . All early(a) car manufacturers...If you insufficiency to get a full essay, pasture it on our website: Orderessay

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