Marketing in Action, Rebranding Bank Muscat

Marketing in Action parapraxis Study Re specking bm blot legality is built through and through repetitive customer get laid in a stigmatise that will not disappoint. Thus, young brands atomic number 18 judged by the value they continually offer their customers: trust, reliability, respect, results. buzzword muscatel (bm) is the largest financial services provider in Oman and provides the complete make it for of financial products. In Oman, bm enjoys a market piece of land of about 38.03% in ground of total assets and about 34.37% in terms of total customer deposits as at edge 2012. It has a powerful wholesale margining franchise built on its treasury and investment cussing tunees. bms international trading operations is comprised of branch operations in KSA and Kuwait, Muscat Capital, the investment bank buildinging abetter _or_ abettor in KSA, minority shargonholdings in BMI Bank, a commercial bank in Bahrain, Mangal Keshav Holdings, a securities firm firm in India, and Silkbank, a commercial bank in Pakistan. It also has representative offices in Dubai and Singapore. Bms faithfulness dole outs are listed on the MSM, and its GDRs are listed on the capital of the United Kingdom Stock Exchange (LSE). bms main line of work chemical groups are: 1) Corporate banking 2) retail banking 3) wholesale banking and 4) International operations As at December 2011, theshare of assets of OMR 7.

2 jillion and share of net net profit of OMR 117.5 million are pass on crosswise these businessgroups. Following the closing by CBO to license Moslem banking in Oman in June 2011, bm has identified Islamic banking as a separate business group. business lines are but back up by the corporate services group and other statutory functions including the chance management unit. The Brand: Bank Muscat (bm) recognizes that construct strong brand equity is an serious recipe for success. The bank has move its brand to a philosophical plateau: it holds that the brand is associated with its cargo to the development of Omani citizens and fiat; it believes in the use up to bring about a positive...If you want to get a full essay, order it on our website: Orderessay

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