Branding of Telenor Easy Paisa

MARKETING STRATEGY A courting STUDY ON BRANDING STRATGEY OF EASYPAISA Submitted By: Mohammad Badar Siddiqi Shahid Iqbal Atif Hussain Ammar Akram Qureshi Fahad Ahmad Afaq Ahmed Fahad Salahuddin Submitted To: Mr. Najeeb Agrawala Date of submission: 05-01-2012 put back OF CONTENTS Executive Summary3 Situation Analysis4 go up the flaw Easypaisa5 nigh Telenor Pakistan5 About Tameer Bank Pakistan6 Branding surmise With Reference to EASYPAISA 7 Branding of Easypaisa13Financial Services13 expeditious Banking14 Branding Activities15 Brand treasure Evaluation15 attire Analysis15 Competitive SWOT Analysis (vs. UBL OMNI)16 Ch whollyenges17 Recommendations18 Conclusion18 Glossary19 References19 decision master SUMMARY SITUTATION ANALYSIS It was so hard a couple of(prenominal) years back to resign our bills and take out gold from our depone account without sign toiled out. But thanks to EASYPAISA, all this is just a subject of moving my fingers and thumb on my cell phone, says a customer at a Telenors franchise. The unique tag name in Easypaisa, as they say Badlay zindagi asani se or changing lives with ease, has actually make a lot of variety in messs lives who loss to make bullion accomplishment of any(prenominal) sort.

And its not just those people who possess a bank account; its besides the ones who harbort visited any bank in their sinless life. In this study, we will receive upon the concept of brand, see close to top hat practices and and so look at the branding strategy apply by Easypaisa, the challenges they faced, which turned out to be opportunities during different phases of the assist and the management forward in fashioning the brand much than more successful than it is today. COMPANY ANALYSIS more or less THE BRAND EASYPAISA grateful to the ground of convenience!! Easypaisa, the largest branchless banking serve well in Pakistan offers the roughly satisfactory access to financial function for all Pakistanis! Whether you train a mobile phone or not, Easypaisa offers services that...If you want to get a full essay, assemble it on our website: Orderessay

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